Dear President of PUTZ Company,
I write you this letter to make you aware of a gross unjustice.
The Grandy family uses your product religiously. The sandwich is the staple food here in the Grandy household. My guys will make a turkey sandwich instead of reaching for cookies or chips.
What I'm trying to say is...we buy your product because we LIKE it. You don't need to try to come up with crafty ways to sell your product. No need to wonder to yourself, "Gee...What will make people want to buy us more than the other guy?"
Grandy promises that it is not YOUR LID!
Really Mr. Sales & Marketing Guy? How many people make their comparisons based on THE LID?
Normally I wouldn't rant about such an advertising technique.
HOWEVER...(and you knew there was a BIG BUT here)...
Your LID LIES!!!
When you go out of your way to feature your "NEW Easy to Open Cap!", perhaps you should consider making sure the lid is indeed easy to OPEN!!
Grandy tries and tries, gets her 13 year old son to try, and ultimately has to have Hubby open the jar. If he's not home, we have a special strap thingy that opens jars that is really a pain to use, but it is STILL needed.
All I can say is...Your mustard or ketchup competitor never tried to make their lids lie like that.
Wait, maybe they did try the "NO MESS CAP!" BASTARDS!!!
You all SUCK!! Go back to what you did before with the lid so Grandy can make a dang sandwich by herself again, PLEASE!!